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| Bluesea Fishmart Whatapp Post |
I'm a customer of Bluesea fish from the time they started from a shop near Burma Road, Kumarapuram, I seen how they have overcome many challenges in their fish biz, esp when owners had asked them to vacate the shop and the covid time. Apart from overcoming the odds, they improvised in many ways and increased the customer base.
What I like the most is the fresh stock and the daily Whatsapp updates. Btw, if you're from Trivandrum and who like to get the updates from Bluesea fish, you can either Contact 9633152213 or Whatsapp 9633152213
What's great about Blueseafish Mart and what others fish vendors can learn:
1. Fish is cleaned and delivered to home ( Many shop in Tvm does it)
2. Due to high demand, fish stock is sold out by 9ish ( So, no old stock) This try.
3. When there's shortage in supply or when fish price goes way up, they don't sell. They inform about it in a status update
4. Good presentation of fish on Whatsapp ( In the above image ☝️, they have given a note about the number of mathi in a kg. Such info removes the ambiguity). Click to see the details on the image.
Here are few of my suggestions for other fish stores:
1. Sell only fresh fish. In case of old stock, then either dispose it through some other means or slash the price of old stock and inform to the customers. I know it's not easy. But, if you maintain certain quality standard, then customers will love you 🥰 and your biz for it. Be honest about the catch, timing and which day's stock is it!
2. Keep a very active Whatsapp account. Keep posting updates. Not just one update about the price in the morning. Also, if there are fish heads, send private msg to people who regularly buy fish head.
3. Try and sell the stock within a certain time. Avoid over stocking fish. This is a big problem with most fish vendors. They have to sit the whole day to finish the stock.WHY! Be like BLUESEA FISH😸
4. Start a Facebook page and share daily updates. Also, share recipes which you have made and other recipes or hacks shared by a customer. Moreover, add tips for cooking fish, cleaning fish and storing fish. How to spot stale fish or chemical dipped fish, etc. ( Need help in maintaining fb page. I can pitch in for a good price) ☺️
5. Make few marinates and try selling pre-marinated cuts ( Give it a try)
6. If the customer complains about the quality of fish, then either compensate the price or tell a genuine sorry. Refund works best! I know it's hard, but that will strengthen customer loyalty.
7. Sell, clay pot from your store. Keep few good quality clay pot. Start with few and see how people are responding.
8 Here's my super idea what was simmering for a long long time. ( Keep fish pickle from home chefs). Keep it in a good place where customers can see and easily pick it. ( Provide a label with details of the seller, how to contact them directory or where to write a review for the product).
Either charge a nominal amount for stocking their pickles or do not charge any amount. Keep only good stuffs. Provide at least one fish pickle for sample. This will be the cost the seller has to bear.
( Just one seller's stock should be given as sample. Also, provide Facebook/Insta details of the seller below their display ( QR Code to reach their page)
NB - This idea is originally from Eve's Cafe, Vempalavattom, Trivandrum. They keep a variety of desserts, cakes from other home bakers in Trivandrum. The name of the seller is also given in a slip. ( Its's an honest step to promote home bakers and to give customers more choice). It benefits your biz and promotes the dream of other home based food sellers!
8. Keep sales staff which are experienced and knowledgeable about fish. Also those who are experienced in cutting the fish in the right way.
Also, don't assume certain common preferences about fish. So, ask the customer about the kind of cut they prefer. For example, I prefer to have mathi ( sardines) with the head. And, each time to go to a shop, I have to explain or they just chop off the head. What's life without the head!
Also, some fish like sear fish, there are many questions you can ask. Do you want curry or fry cut? Do you prefer fish with skin? ( I prefer to keen the skin of king fish) How about you?
9. Be friendly/courteous and patient with the customers. From my personal experience, a girl at GoFish, at Kumarapuram, Murinjapalam road was a class in her own way. Her name was Hima ( I hope i'm right). She was really pleasant in the way she address people in the calls, or when customers visit the shop.
I haven't seen anyone close to her - the way she address the customers, speaking with their name, and give personal attention and all the while she has pleasant smile. Such people in your shop is the most valuable asset.
( Btw, is such skills too difficult to learn, copy or practice).
10. Keep the fish store clean, and smelling good.
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