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| Nanma - Kerala Branding |
Nanma - Kerala’s Seal of Trust and Superior Quality in Product and Service.
GO Order ( Nanma) - https://industry.kerala.gov.in/images/Schemes/Kerala_Brand_Govt_order_-_GO__MS_No37_2023_ID_-_2023-24.pdf
I first saw the news about the new Kerala branding initiative - namely, Nanma from a LikedIn post by a Kerala minister It all sounded good with the hype, slogans and the promise. But, beyond the naming, if you look at the attempt, it looks like any other committee driven initiative, which is likely to have less or minimal impact.
One thing I found in the Government GO is the list committee members. And, when we look at the members in this committee, it's freaking absurd. All these bureaucrats, and officials listed must be there in another hundred other committees.
So, how on earth will they ever have the time, energy or namna to give something of value to the "NANMA' project.
Btw, is there any cap/limit on the number of committee an official is enrolled. Are they asked,before they are listed on the Government order.
I really wish to know the total number of committee Principal Secretary is included. Wish someone can file a RTI to know the number of committees they people are in! It will give the right point to discuss the efficacy of this team!
Instead of pulling these many bureaucrats and executive staff on the panel, here's a more practical and specific talent pool. This is just a suggestion. Such a team will have time and expertise to evaluate applications from brands to be included in NANMA brand.
The team can comprise of such people:
1. Designer or Product visualizer
2. SME ( Subject matter expert)
3 Branding and Marketing person
4. Quality Assessment Person
5. Evaluator ( Access the namna on core criteria)
Link from The Hindu, about Nanma initiative by Kerala Govt
https://www.thehindu.com/news/national/kerala/made-in-kerala-brand-becomes-a-reality/article68550982.eceDeath by CommitteeLater on, in his 1958 book Parkinson’s Law: The Pursuit of Progress, Parkinson devoted an entire chapter to comitology: how committees, government cabinets, and other such bodies are created and eventually grow irrelevant (or are initially designed as such. Comitology is defined by a “coefficient of inefficiency” whereby the more members in a committee, the more useless the committee. Not exactly counterintuitive.
The waste is further compounded here in the region as government committee members are given a nice “attendance bonus” (sometimes as high as the average entry employees salary) for every committee meeting they attend. No wonder there are so many committees and so many meetings
Source: https://mussaad.medium.com/parkinsons-law-the-pursuit-of-progress-dc604dd183f7
For a change, get it done by another agency but not Keltron or NIC or any govt entity. All these are just another committee run places! We need a fresh breath of air into our website branding. Btw, it will cost serious money and that part has to be taken care.
What will an International Agency Do?
1. Create a holistic branding concept
2. Create content ( video, text and Social media content)
3. Create a plan to take it forward to a global audience|
4. Chalk a plan to involve citizens and NRIs
5. Set a philosophy on the ground level
6. Plan a Nanma Week once in a year ( Give recognition to brands, as well as citizens who practice Nanma in their life)
It could be public servants, private individuals, startup entrepreneurs, home makers, etc. Nanma is about about spreading goodwill in the society. So, this term can be used to spread love in the community in a time, where we have over a gazillion factions.
NANMA - A WAY of KERALA LIFE
Actually, this NANMA concept is good but it's not given the right branding, it will just another slogan like Swatch Bharat or many other names given for the sake of naming!
What about NANMA Parks, Nanma Food Counters or Food Festivals, NANMA Kite Festival or Competition?
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