💰 How to Provide Services to North America?

 For a long, long time I've been thinking of this - how to serve American customers from India. How can individual small biz or freelancer reach to North American audience? 

We know how the IT companies have turned this question and made 💰💰 by providing services at lower cost to companies and small biz owners in US. But, as a person with a limited reach what are the steps to take to reach customers?