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| Hospitality Consultant - As a Service |
Disclaimer - I'm not a qualified consultant ( likes the ones you will pay high $$$ for report. I look at things from the point of human interest and engagement and suggest my plan for improvement! GOT IT! 🤝
Let Me Transform Your Resort’s/Hotel's Marketing and Vibe as a Consultant
As a hospitality biz consultant who evaluates resorts or hotels or independent home-stays, I can look for areas of improvement typically covers a wide range of functions, including operational, guest experience, and marketing aspects.
Based on my interest, here's a detailed list of potential roles and activities: ( I can provide a report based on key specific areas) NOT ALL, listed here:
Evaluation and Strategy Development ( Check this Engagement Idea for Your Resort)
Assess operational efficiency: Review guest check-in operations, identifying bottlenecks in guest services, housekeeping, or facility management.
Evaluate cleanliness and hygiene standards: Check all areas, such as rooms, lobbies, restaurants, and outdoor spaces, for cleanliness and adherence to health protocols. Provide recommendations for maintaining top-notch cleanliness.
Improve guest engagement: Analyze current methods of guest interaction, such as welcome procedures, guest feedback mechanisms, and social media engagement. Suggest ways to increase guest participation in activities and events.
Enhancing Online Guest Experience ( Become Memorable )
Review and upgrade online booking systems: Evaluate the hotel’s website and third-party booking platforms to ensure ease of use, personalized offers, and smooth booking experiences.
Suggest personalized digital experiences: Use data analytics to recommend tailored services for guests based on their preferences and previous stays, such as customized room preferences, dining options, or exclusive event invitations. ( Job of a IT Consultant or something required in a hotel booking software)
Enhance digital communication channels: Recommend improvements for automated messaging, such as confirmation emails, chatbots, and SMS updates, to provide timely, helpful information to guests.
Social Media and Online Marketing for Improved Booking
Social media audit: Evaluate the hotel’s social media presence, identifying gaps in engagement, posting frequency, content relevance, and response to guest queries.
Create personalized marketing strategies: Develop social media campaigns that focus on personalized services, guest stories, and experience-sharing, attracting potential guests through authentic, engaging content.
Improve user-generated content (UGC): Encourage guests to post reviews, photos, and experiences on social media to build the hotel’s credibility and online presence.
Influencer collaborations: Suggest partnering with travel bloggers, influencers, or local personalities to boost visibility.
Guest Experience and Services
Evaluate guest feedback and reviews: Conduct a comprehensive review of online guest feedback (Google, TripAdvisor, etc.) to identify common complaints and areas of improvement.
Introduce loyalty programs: Propose personalized loyalty programs that reward frequent visitors, encouraging return stays and positive word-of-mouth marketing.
Enhance guest interaction areas: Recommend improvements to common spaces, like lobbies or lounges, to foster more interaction between guests and staff.
Facility and Service Standards
Benchmark against industry standards: Use hospitality industry standards, like those from the International Hotel & Restaurant Association (IH&RA), to assess if the resort meets global expectations on cleanliness, service, guest safety, and amenities.
Train staff on hospitality best practices: Conduct training sessions for resort staff on guest interaction, service standards, and attention to detail in cleanliness and maintenance.
Areas of Innovation 😋
Sustainability initiatives: Identify areas where the hotel can implement eco-friendly practices, such as energy-efficient lighting, waste management, or promoting local, sustainable food sources.
Technology enhancements: Suggest the adoption of smart technology in rooms (smart TVs, automation, keyless entry) to improve the guest experience.
This approach would allow you to leverage both your passion for online marketing and social media as well as your keen eye for operational and guest experience improvements in resorts and hotels.
Training to Staff ( Get them to be your advocates)
1. How to greet guests and be polite
2. How to resolve issues without escalation
3. How to take pictures and short videos
4. Train staff to become brand ambassadors of your place
5. Train them to recommend, like your social media posts
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Ongoing Support ( If required)
Monitor Progress: Track the implementation of recommendations and provide ongoing support.
Conduct Follow-Up Assessments: Periodically evaluate the effectiveness of changes and make adjustments as needed.
Provide Training and Development: Offer training programs to staff on new initiatives and best practices.
Want fresh marketing ideas for your resort? Contact me today, and I’ll suggest actionable improvements to attract more guests or to make your resort more remarkable in many ways!
You can reach me at 📞+91 7406989233
Cheers and Have a Remarkable Day!
Charles
P.S - Here's my basic checklist to evaluate your hotel's or resort's marketing prowess and to check other aspects like customer service, cleanliness, and other parameters. ( View the checklist )
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