Using a Variety of Content to Attract Resort Customers
A diverse content strategy is essential for engaging with a wide range of potential guests and keeping them interested in your resort. By offering a mix of content formats, you can appeal to different preferences and provide valuable information that encourages bookings.
Here are some types of engaging content you can post on your resort's social media:
Text-based posts:
Share interesting facts or stories about your resort's history, location, or amenities.
Publish blog posts or articles on topics relevant to your target audience, such as travel tips, local attractions, or wellness activities.
Create engaging captions for your photos and videos to spark conversation.
Images:
Showcase stunning photos of your resort's accommodations, facilities, and surrounding areas.
Use high-quality images to create visually appealing social media posts.
Videos:
Share short video clips of your resort's activities, events, or behind-the-scenes glimpses.
Create video tours of your accommodations and facilities.
Use video testimonials from satisfied guests.
Infographics:
Present complex information in a visually appealing and easy-to-understand format.
Create infographics about your resort's amenities, sustainability initiatives, or local attractions.
Polls and quizzes:
Encourage audience participation by asking questions or conducting polls related to your resort or the travel industry.
Use quizzes to showcase your resort's knowledge or expertise in a fun and interactive way.
User-generated content:
Repost photos and videos from your guests to showcase their experiences and encourage others to share their own.
Run contests or giveaways to encourage user-generated content.
By using a variety of content formats, you can keep your audience engaged, provide valuable information, and ultimately drive more bookings for your resort.
List of 35 sample content which you can use on your Facebook or Instagram handle of your hotel or resort.
1. Picture of guests relaxing in your property
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| Sample pic of guests spending a relaxed time in your garden space |
2. Customer Testimonial about food served from your restaurant. It could be another reasons why guests keep visiting your resort. ( Food matter, taste, presentation and food photography) Finally, the hand who made the food makes a big difference and the waiter who served the food on the table.
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| Customer Testimonial ( Food and Beverages) |
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