Spotting Gaps in the Market and Finding new opportunities

What did you uncover today?

Here are some general ideas to spot new opportunities in the market, improvement hacks in life, or better ways to make public life better.

Firstly, look for the challenges that the current situation is creating. For example, I see drinking problem increasing in Kerala. So, what could be done and from where can we make a slight change.

 Probably, it could start from the distribution center ie BEVCO outlet. Again, look at the social message or the culture that's promoted in BEVCO outlet. ( It's a bloody noxious culture - putting all those who buy booze as കുടിയൻമാർ! F*&ing statement! 

( Thanks to this app https://www.manglish.app/ for quick translation of manglish to malayalam)

 For example, if we go to the outlet at Prasanth Nagar side, the cleanliness, the method of delivery, etc draws a certain kind of negative vibe. 

I guess, our planners, statesmen, bureaucrats- नौकरशाहों  ( famed IAS fraternity) should have better brains to create a better system. ( I think I need to go into details in here. But, that will be in another blog post)

Second point - Explore how we can combine services ( or products) to make it much interesting. Again from the booze distribution example I mentioned, we have to see how we can provide a better service by providing more facilities to make the place more decent, customer friendly. ( Supply a bag, sell dry snacks at the counter ( made by a kudambashree), provide price details more clearly, etc. 

Create a bigger service - For example, think of each BEVCO unit has the facility to collect used bottles. Will it help customer to discard them in a better way and keep public places clean. Or let's say, there are agents who will visit homes and apartments to collect bottles and discard them effectively. This is also another way of adding value. 

Introduce new technology - An app which can be used as a store locator and a delivery option. \

Hey, I hope these will give some idea on how such concepts can be applied to a biz. Btw, I picked this template from Jim's Marketing Blog.