Lessons from the Blue Zones - How to Build a Sense of Purpose and Belonging in Kerala

 I was reading this article from Long Reads. This article dwels on the creation of Blue Zone areas wehre they replicate life habits, activities which can replicate the life expectancy of people as in Blue Zones. 

One of the point about Blue Zones is the  sense of purpose and belonging. In this context, I wonder how can we create societal engagement and build a purpose and belonging among those in Kerala and also people who are residing outside of Kerala.

Building A Purpose and Belonging 

Creating a society in Kerala where people have a stronger sense of purpose and belonging, while addressing the migration of young people and fostering connections with those settled abroad, requires a holistic and innovative approach. Here are 7 ways to achieve this goal:

1. Foster Community Participation through Local Initiatives

• Encourage people to engage in projects that directly impact their community, such as:
• Reviving Anganwadi schools: Partner with local artists, architects, and volunteers to enhance infrastructure and make these spaces vibrant for children.
• Improving public libraries: Launch campaigns to fund digital upgrades, storytelling sessions, or book drives.
• Strengthening primary health centers: Create volunteering programs for medical professionals and community members to support rural healthcare.
• This involvement can nurture a shared sense of responsibility and pride.

2. Create Platforms for Diaspora Engagement

Develop dedicated online platforms or mobile apps for Keralites abroad to connect with their homeland. Features could include:

• A directory of projects requiring funding or expertise.
• Virtual volunteering opportunities (e.g., conducting online classes for local schools).
• Transparent reporting on project outcomes to build trust and accountability.

Such platforms can make contributing accessible and rewarding.

3. Celebrate Cultural Heritage and Family Connections

Organize annual global reunions for the diaspora, combining traditional Kerala festivals (e.g., Onam) with cultural expos and workshops.

• Encourage them to reconnect with their roots through art, music, food, and traditions.
• Provide platforms for them to interact with local communities, fostering a sense of belonging.

4. Promote Grassroots Entrepreneurship and Skill Development

Support programs that enable young Keralites to:

• Start small businesses, especially in agriculture, sustainable tourism, or technology.
• Receive mentorship from the diaspora with expertise in relevant fields.

This can reduce migration pressures and inspire a sense of purpose by contributing locally.

5. Develop "Adopt a Project" Initiatives for the Diaspora

Encourage non-resident Keralites (NRKs) to:

• Sponsor small-scale community projects, such as modernizing Anganwadi centers, improving sanitation facilities, or building eco-friendly bus stops.
• Participate in joint ventures with local governments, ensuring their contributions have tangible impacts.

For instance, NRIs could fund a library renovation while locals volunteer to maintain it.

6. Leverage Technology for Virtual Communities

• Build virtual communities and networks for Keralites worldwide using tools like WhatsApp, Telegram, or Facebook.
• Share updates on local events and development projects.
• Host webinars on how the diaspora can collaborate with Kerala-based organizations.

These platforms can foster a sense of continuous engagement.

7. Instill Civic Pride Through Education and Media

• Launch campaigns in schools and colleges emphasizing the importance of community building and the value of Kerala’s culture and heritage.
• Use documentaries, podcasts, and social media to share inspiring stories of individuals contributing to Kerala’s growth, regardless of location.
• Promote Kerala’s achievements internationally to instill pride among NRKs ( Non Resident Keralites) and locals alike.

Connecting Purpose and Belonging with Migration

By providing meaningful ways for the diaspora to stay involved and enabling local communities to benefit from their contributions, Kerala can cultivate a shared sense of purpose. Over time, these efforts could also inspire some to return or reinvest their time and skills in the state’s development.