Jaguar hit pause and reboot! Beginning of the new phase or Spluttering end!

 I'm not much sure of of the story of Jaguar brand's new avatar! It seems like, it's going for a full-on, rebuilding, re-imagining the brand. 

Electric Phase of Jaguar!

Looking at the scheme of things around the development and future of electric vehicles, it's quite evident that there's no future for gas based cars! At least, in the mid-range sector! So, the question we have in mind is this - Is this too early for the make-over. Or is it, better to go for a full-on change early one, without waiting for the inevitable change!

Finally, what do you think of this makeover? Will this improve their odds of success, considering the fact that the technology ridden world that is hard to predict and evolving!

Also, a suggestion I was thinking - What if Jaguar makes a bold attempt to give unprecedented customization feature in each car, based on individual buyer! What if they provide some 30 odds things that could be fixed or changed inside of the car - from retro looks, or adds special audio, or adding additional fitting to make room for drinks, etc 

what if these customization feature enable, each customer to take home their version of Jaguar feel, which can be implemented in each car. Just thiking!