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Showing posts with the label Zero to One

Start First and Then Transform

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  Zero Traffic to Most Blog Post! Good place to start! Let me tell this as a quote from a book I read many moons back - no one in my current life is interested to know about this. Well, that includes my sizzling interest to blog, share a story, share a pic and write about it. In short, no one knows my frenzy state in which I blog. I don't know whom to tell, or to shout out load from my rooftop about the joy, excitement and the ecstasy I get from blogging.It looks like this is the best thing that happened to me in the recent past! Wow! Well, I have done and started blogs many time in my life - probably starting in early 2000 or before than in geocities. And, most times I have discontinued it after sometime. Yes, if I look at different blogs I have created in each gmail id, my mind gets into a dizzy state. Why am I like this? Why have I started so many blogs, and then left in the lurch in the cyber graveyard!  Start, Stop, Start Again Anyways, this time,my blogging spell has bee...

Zero to One - Lessons

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  Zero to One ( Find a Niche) Zero to One by Peter Thiel At last, I finished this book at room no 206 at Paris Mount Hotel at Malappuram. What a joy to finish reading a book which was shuttling between by bedroon and loo for a long time. So, long that once it got wet as I left it below the comode.  So, what are the points I can recollect? 1. Avoid competition ( 99% of the biz is in competition) 2. How to avoid competition ( By fulfilling a need in a very unique way)  3. Start in a small market. Prove it there and then go to capture your segment But  a valuable business must start by finding a niche and dominating a small market.  Hundreds of undifferentiated products all in the name of one overbroad goal. Geat companies have secretes: specific reasons for success that other people don't see  Our tasks today is to find singular ways to create the new things that will make the future not just different, but better -- to go from 0 to 1.  The essential fir...