Focusing on the Smallest Viable Audience ( Women Flats)

Women's Flat Slippers 

Shoes at the Church

 While standing near the church corridor, my eyes felt on a ladies' flat type footwear outside the door. For some reason, I'm liking these kind of flat footwear worn by ladies. 

Marketing the Smallest Viable Audience!

This is what Seth Godin often tells in his podcast. He says marketing to the entire world is flawed and if often results in failure of the biz. Instead of focusing on a large audience, look at a small sub segment which would be enough to earn sufficient demand and profit. 

Based on this premise, I was thinking if someone opens a dedicated footwear store ( online or offline) where they have specialized section for ladies flat type of footwear. 

If it's a online store, the main menu can be broken in these ways:

- Under 100 Rs 
- Under 199 Rs 

- Leather type
- Synthetic 
- Natural substance 
- Kolapuri types 
- Popular in USA 
- Mostly bought in the last month
- Recycled ones 
- Jute material
- Made by NGO's/Prison inmates 
- Gift to a friend 

So, if you like such type of low-heal flat slippers, would you walk into a store which has a good collection of  Flat Bellies?

Charles!